About Us

About Proton Sports & Apparel

Proton Sports & Apparel is a sporting goods and apparel company built on one goal: giving athletes, teams, and everyday customers gear they can trust. From performance fleece and outerwear to headwear, bags, and tech accessories, we carry the brands you know — including Nike and Under Armour — alongside our own curated selection, and we support both individual shoppers and wholesale partners across the US and Canada.

Our Mission

Our mission is to become a premier, world-class choice for sporting goods and apparel — for every client and consumer we serve. We stay ahead of industry trends so we can meet our customers' needs with authentic, honest, and responsive service, backed by products built to perform.

Our Values

Authentic — We communicate with honesty and act with integrity in everything we do.
Competitive — We aim to be the best, and we work to earn your business every time.
Innovative — We're always improving our products, processes, and service to stay ahead.
Passionate — Our team loves what we do, and it shows in how we help our customers succeed.
Quality — From sourcing to delivery, we're committed to top-notch products.
Respectful — We treat every customer with kindness and consideration.
Responsive — Your time is valuable, and we won't waste it.

Our Story

Proton Sports & Apparel is headquartered in Atlanta, Georgia, where we work directly with agents and representatives across the US and Canada to bring quality sporting goods to teams, retailers, and individual customers alike. Whether you're outfitting a team, stocking a storefront, or gearing up for your next workout, our priority is simple: authentic products, honest service, and a shopping experience you can rely on.

Have a question or want to talk wholesale? Reach out to our team — we'd love to hear from you.