Our Story

Proton Sports & Apparel started with a simple belief: the right gear doesn't just support your body — it supports the journey you're on, whatever that journey looks like. Whether you're training for a personal best, showing up for your team, or just trying to move a little more every day, we wanted to build a place that meets you there.

We're based in Atlanta, Georgia, and we work with agents and representatives across the US and Canada to bring quality apparel and equipment to athletes, teams, and everyday customers. But we've always believed sports and wellness are about more than the product on the shelf. They're about discipline, community, perseverance, and the people who keep showing up even on the hard days.

That's why we're building this site to be more than a store. Alongside our apparel and gear, we're adding space for real stories — the people behind the purchases, the breakthroughs, the setbacks, the reasons people lace up in the first place. Fitness, health, and personal growth are connected, and we want Proton to reflect that.

We're proud to offer trusted brands like Nike and Under Armour, alongside our own curated selection of fleece, outerwear, headwear, bags, and accessories — and we're just getting started.

Thank you for being part of this with us.